Traditional business is at the dawn of a new era. The global economic shift, digitization of our society and the rise of the social web have dramatically changed the playbook for business-as-usual.
Social business can be defined as “the new corporate ecosystem that connects customers and employees in innovative ways with the objective of creating (new) value in the marketplace”. We are talking about an emerging breed of organisations that understand how new technologies and customer behavior are reshaping business outcomes. At the core of this dynamic and networked business model, you find the social workplace which is built around openness, transparency and social tools in response to these new paradigms (Source: sociagility.com via Jeroen on Pinterest)
