Thursday, 18 June 2009

Why I prefer McAfee to McDonalds

One of the most notorious people in the E2.0 space is Andrew McAfee. Actually he is rather a household name in IT tout court as he is member of the Ivy League for technology geeks: he ranks #38 in the list of 100 most influential people in IT. You can read more on "Enterprise Andy" here.

Professor McAfee was the first to coin the term "Enterprise 2.0" back in 2006. Compulsory reading for all new socialism aficionados is his "the dawn of emergent collaboration" which is available on his site. Anyway, to cut a long story very short but not that short that I'm limited to 140 characters, the first chapter of his long-awaited book is now freely available on http://is.gd/159xK (how social is that!)

I look forward to reading it - by the way, I treated myself to some more (junk)food for thought on E2.0. Groundswell, Enterprise 2.0 implementation (which looks rather technical at first sight) and some other stuff suggested by Amazon's clever recommendations engine. All references can be found on my bookshelf.

Together with all my RSS feeds, there is a lot of reading I have to catch up with.... busy, busy, busy