Doing some fieldwork on how to fuel participation and brand engagement by means of the Intranet, I stumbled upon some food for thought when reading Andrew McAfee's blog on Enterprise 2.0. If you are not familiar with the web 2.0-like stuff, I'd say go and wiki yourself but there is big fuss in blog-blog land as we speak : Wikipedia decided to remove the entry on Enterprise 2.0 from its dictionary (also see above blog)
Collaboration, 2.0 and here comes one that you can use on the next "impress your boss with an acronym" day : McAfee's SLATES ecosystem for the next gen employees portal :
Search
Links
Authoring
Tags
Extensions
Signals
Mash it all up and you have a collaborative intranet.
A youtubeslashgoogleslashmessengerslashlinkedin communications channel to be used in times of change : a platform that routs intelligent data and content, supports interaction between the users and fuels networking between company communities.
Why don't give it a try? It is a great marketing channel... Visibility is high and opportunities (read business benefits) are virtually un-explored.
So what exactly refrains companies from pimping up the net and equip their employees with these collaboration tools?
The good one, the bad one and the ugly one of the IT prairie : Security, Information Architecture and governance.
Is their really a business case for 2.0 apps in a business-like habitat and what's the true killer app? Write to you next week, same day, same channel but before I go, I'd like to thank my Chief Marketing Ape Suus and Marieke (Chief Creativity Ape) for pimping up Thinking Ape's blog - looks mighty fine girls!
xxx
