I like to read James Gardner's blog - bankervision - especially his last posting made me laugh. Apparently, at IBM labs, they have now gone completely bananas and give themselves swirling titles like Innovation Ninja and Virtual World Evangelist. Living in a 2.0 world thus means reinventing your own role... you are not an Enterprise Architect anymore, you are now the High Priest of Architecture, CIOs become Fusion Shamans and Process analysts are now proudly put forward as Semantic Network Engineers. As from now on, I will go by the name of Chief Creativity Ape and have recently revamped our IT department into Peanuts & Technology. If you want to see how this has had a positive impact on our organization's culture, check out last week's office party.