Thursday, 22 May 2008

How many clicks does it take?

I was doing some field research on nerds the other day... yup, my life is very exciting indeed, thank you. We all have nerd-like people in our circles, you usually refer to them as "us" and "them": big glasses, funny ears, weird haircuts and a proprietary dress code. I literally took me two (2) clicks before I saw pictures of very different nerds... female nerds with no dress code at all! They still wore glasses though. If porn is not really what springs to mind when I think of nerds, there is apparently a whole different world out there. Why doesn't the Net do what I want it to do: find me funny images of nerds, not carnal sins. If I put in key words like"installation dishwasher built in finishing", then all I get is sites that sell dishwashers. Don't want to buy one, just bought one and now I want to install the bloody thing.

Call centers, even worse... how come every time you call the customer service center, all operators are busy? Doesn't even matter which one you try: mobile phone operator, utilities, bank or CC company, broad band provider and the like, everybody is busy, busy, busy. Putting your priorities where your customers need you, that is client oriented, not putting them in a queue for ages and torturing you with Celine Dion and co. Over the last 10 years, companies have invested billions in CRM and still bluntly ignore the fact that a. I hate CD b. I hate waiting in the queue and c. my preferred C2B channel is email.

I bet if you were to call one of those hot-lines and ask for Pamela, Pamela won't be busy, she will not get back to you as soon as possible...no, they will put you through to Pamela who will gladly assist you with all your needs and wishes. Pamela understands why you don't like CD and knows how to make you feel better. Pamela has personal contact high upon her list of corporate values. Now, that's what I call customer service.

And what about my research on the nerd? Wiki claims it originated in the Fifties and first appeared in a book by some obscure Seuss: "If I ran the zoo" - Does the job for me. My post-research conclusion: it's about high time IT invests in the inflow of women, would add a certain female, right-brain touch to our metro-boulot-dodo.
Kind of bringing Jane back into the jungle... but then without six-pack Tarzan-like colleagues. Or Pamela working on the IT service desk: "hello Sir, how can I help you today?"

Yours Cheeta